Responsibility
Our efforts to do and be betterResponsibility
While our journey of sustainable improvement is never-ending, we’re taking ownership through education, awareness and tangible guidelines. We look for ways to improve and do better, daily. Setting annual commitments allows us to hold ourselves accountable and hopefully make it easier for others to do so, too. Though this sometimes feels vulnerable (and we definitely don’t mind oversharing), we’re convinced that it’s the best way forward. Change doesn’t happen overnight, and some things might seem simple while actually being very complex.
We also hope that sharing our journey more openly inspires other industry partners to learn from us — or perhaps even join forces to co-create solutions. We know we’re far from perfect, but we believe that making mistakes — and learning from them — is all part of our path for improvement.
We also hope that sharing our journey more openly inspires other industry partners to learn from us — or perhaps even join forces to co-create solutions. We know we’re far from perfect, but we believe that making mistakes — and learning from them — is all part of our path for improvement.
Minimizing our footprint
We love leaving our mark, just not on the planet. That’s why we track the environmental impact of our facilities, operations, and logistics in collaboration with Root. By collecting data on energy, waste, water, and carbon emissions, we’re setting concrete reduction goals. While we’ve started with our own operations, we plan to expand this to our products—implementing strategies like using renewable energy, reducing water consumption, and integrating post-consumer recycled materials or zero-waste designs.
Logistics also play a big role in our footprint. We’ve updated our collection drop structure to reduce reliance on air transport and will set CO2 reduction targets in 2023. More responsible transport and travel policies are already in the works.
Another area of focus is packaging. We’ve taken steps to reduce our use of virgin plastics and unnecessary materials. Since FW23, we’ve transitioned to recycled plastic polybags for garment transit, and by the end of 2023, all packaging materials will be from responsible sources. Additionally, we’ve partnered with RePack to offer customers a reusable and recyclable packaging option for online orders.
Logistics also play a big role in our footprint. We’ve updated our collection drop structure to reduce reliance on air transport and will set CO2 reduction targets in 2023. More responsible transport and travel policies are already in the works.
Another area of focus is packaging. We’ve taken steps to reduce our use of virgin plastics and unnecessary materials. Since FW23, we’ve transitioned to recycled plastic polybags for garment transit, and by the end of 2023, all packaging materials will be from responsible sources. Additionally, we’ve partnered with RePack to offer customers a reusable and recyclable packaging option for online orders.
Proudly B Corp™
We made it to B Corp and it means the world to us. We're not just about creating stylish and vibrant fashion; we're committed to doing so responsibly. That's why we're proud to be B Corp Certified.
Earning the B Corp certification gives us a clear framework for how we can continue to improve, which is especially important in an industry known for it's impact on people and the planet. Our B Corp certification is an exciting milestone in our ongoing efforts, and at the same time, it’s only the beginning. With B Corp’s guidance, we can continue to raise the bar, make informed decisions, and foster positive change.
Earning the B Corp certification gives us a clear framework for how we can continue to improve, which is especially important in an industry known for it's impact on people and the planet. Our B Corp certification is an exciting milestone in our ongoing efforts, and at the same time, it’s only the beginning. With B Corp’s guidance, we can continue to raise the bar, make informed decisions, and foster positive change.
What is B Corp?
As a B Corp, we're part of a global community of businesses that meet high standards of social and environmental impact.We're committed to using our business as a force for good.
What does it take to become
B Corp Certified?
Companies undergo a thorough assessment by B Lab, an organization dedicated to reshaping the economy for the benefit of society and the planet. We must score a minimum of 80 out of 200 points and have to be completely transparent.
How did we get here?
Over the past years, we made more responsible choices for both our people and the planet. We launched RELOVE, increased supply chain transparency, and now nearly half of our styles use sustainable materials. Collaborating with Root Sustainability, we're tracking our environmental footprint.The future is bright
This milestone marks just the beginning of our journey to create positive change in the fashion industry. We're dedicated to improving our social and environmental impact every step of the way. Looking ahead, we acknowledge that our B Corp certification is only the beginning in a long-term journey. We'll continue to collaborate with supply chain partners to support fair wages and reduce CO2, water, waste and toxic materials in the production process. This includes, for example, increasing the use of more responsible materials to 100% and investing in textile-to-textile recycled materials.
