1. Transparency & Fair Supply Chain Relationships

For us, transparency means creating visibility, building trust with our partners, and continuously working together to improve the way our fashion is made. Knowing where our materials come from and who makes our clothes allows us to take responsibility at every step of our supply chain. We believe that real change can only start with real data.

Digital supply chain transparency: With the help of advanced platforms like tex.tracer, we map our supply chain in detail from fibre to garment. This gives us greater visibility into where our materials come from and who is involved in making our products. The insights we gain allow us to identify potential risks and conduct targeted risk assessments, helping us determine the areas where risks and potential impact are greatest across our supply chain. Based on these insights, we can create a clear roadmap and focus our efforts.

Fair dialogue & Audits: Our suppliers are not anonymous links to us, but long-term partners. Through regular audits, site visits, and open dialogue, we work together toward continuous improvement in both social conditions and environmental performance.

2. Fair Sourcing and Female Empowerment: From Maker to Wearer

We believe that fashion should create a positive impact at every stage of its journey. That is why fair and responsible sourcing is a key priority for us, ensuring that the people behind our fashion are treated with care, respect, and fairness. At the same time, as a female-founded brand, female empowerment is at the heart of who we are. From the women who wear our designs to the hands behind our fashion and the people within our organization, we are committed to creating equal opportunities, fair treatment, and safe environments where everyone can thrive.

For the wearer: Our unique designs, vibrant colours, and feminine silhouettes are created to empower women to embrace their own strength and positivity.

For the hands behind our fashion: We work exclusively with suppliers who are committed to our strict Code of Conduct, based on international ILO standards and BSCI guidelines. Through long-term partnerships with our factory partners, we work together to promote safe working conditions, fair treatment, and equal opportunities for everyone across our supply chain. As a female-founded brand, we feel a particular responsibility for the well-being and empowerment of the women who contribute to our fashion. Female empowerment is one of our key focus areas, and we are committed to driving meaningful change through collective action.

Our organization: We believe that diversity makes us more creative and equality makes us stronger as a brand. We are building an inclusive and safe environment where every talent has the space to grow – both within our headquarters and stores.

3. Responsible Materials & Quality

The choices we make at the design table contribute to the impact of the final product. That’s why we select our materials with the utmost care.

Lower-impact materials: We continuously increase the proportion of preferred raw materials in our collections. Think organic cotton (cultivated without harmful pesticides), certified viscose types (such as LENZING™ ECOVERO™ from sustainably managed forests), and recycled polyester.

Animal-friendly choices: Animal welfare is a non-negotiable prerequisite. We do not use fur, angora, or exotic leather, and our wool and down are certified according to strict welfare standards and wherever possible RWS certified.

Designed to last: Quality is the foundation of sustainability. Our clothing is designed and produced with high standards in fit and fabric, ensuring that items remain wardrobe favourites season after season.

4. Minimizing Our Footprint & Our Earth

Producing fashion requires energy, water, and raw materials. We make it a priority to keep our environmental footprint as small as possible and minimize our impact on the planet.

Mapping impact: In collaboration with external environmental experts (such as Root Sustainability), we measure our carbon footprint CO2 emissions across our own operations and collections.

Chemical management: To make sure our products are safe to wear and are compliant to legislation we have set up a chemical management system in which we test our products based on risk factors.