THE STORY OF FABIENNE CHAPOT
Fabienne Chapot is an Amsterdam-based lifestyle label, named after the founder and CEO of the brand. Her collections, comprising a ready-to- wear collection, shoes, bags, accessories and a tableware line, are fun with a little edge. An eclectic mix of rich colours and playful prints.
Fabienne Chapot (1981) began her career in an advertising agency, but was quickly attracted to the adventure of starting her own company. In 2006 she jumped on a plane to Bali to design the now iconic heart bag. The colourful design launched her career as a bag designer, and paved the way for her successful company, which she called ‘Fab’.
After five years of putting her distinctive signature on bags, purses and leather accessories, Fabienne began a collaboration with her best friend from primary school, Ellen Rijntjes (1982). Ellen took over the complete launch, design and production of the shoe line.
In 2016, when the brand was 10 years old, Fabienne decided that it was time for a new adventure. She was more grown-up, and wanted to translate this into her brand. She decided to carry on in her own name and turn a long-held dream into reality: a ready-to-wear collection. Sophie van Bentum (1984), who had worked with Fabienne since 2011, was appointed Creative Director, with responsibility for all designs and the brand identity. As CEO, Fabienne then turned her attention to growing and developing the label.
Today, Fabienne Chapot is an international lifestyle brand, with a ready-to- wear collection, shoes, bags, accessories, jewellery, and a tableware line. The brand has also set up successful collaborations with major names such as KLM & Citroën. The label has a flagship store in Amsterdam, and is sold in more than 500 stores in Europe. In 2016 EY nominated Fabienne for Emerging Entrepreneur of the Year, where she reached the final.Fabienne Chapot brings fun fashion for everyday life.