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The Branding Edit
We want to share our story with you while we introduce our new Fabienne Chapot packaging. We've given a new design to our branding that matches our new identity direction; contrasting the boldness with femininity. Read this article and get to know all the ins & outs of this project and get to know us a little better.
Get to know Fabienne Chapot
So you may have noticed that Fabienne Chapot got a little identity update: contrasting, bold yet feminine. We moved over to powder pink and added off-white and black to our colour palette. We started focusing on a contemporary & timeless design. In this way, we let our prints and garments do the talking.
Check the bag
Probably you've already walked around with this powder pink bag filled with new goodies. The contrast of this bag is in the shiny, industrial handle that adds more toughness to the powder pink. Next to that, we embossed the new logo in bright white which also fits the contrast story. These shopping bags are made of recycled paper and printed with soy-based ink which is more environmentally friendly.
' We've given a new design to our branding that matches our new identity direction; contrasting the boldness with femininity.'
History and heritage
We are known for our in-house designed prints which should not be missing in this story. Explore the heritage story of Fabienne Chapot on our tissue paper. This Evergreen print contains iconic, blown-up print elements that come together in a big FC collage that relates to our history and heritage. This black & white design adds a chic layer to our shopping bags. For our gift cards, we applied the outline of our Chin Chintz print from AW '21 in a more tonal and subtle way on top of an off-white base.
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